Tips for Ordering Client Holiday Gifts | Target Print & Mail

As the holiday season approaches, many businesses are looking for ways to show appreciation to clients, partners and employees. One of the most effective ways to spread cheer while promoting your brand is by giving thoughtful, branded holiday gifts. We’ll walk you through 10 tips for ordering client holiday gifts that will save time and help you make a lasting impression.

Tip #1: Plan Early

Gift customization takes time for you and the vendor you are working with. Place your orders for client holiday gifts well in advance to avoid the last-minute rush. Allow at least one month of lead time, especially for large orders or personalized items. Planning early also helps you avoid those dreaded rush order fees.

Tip #2: Set a Budget

Before you begin looking through a gift catalog, set a budget.Consider not only the cost of the product but the additional fees associated with branded products such as customization, shipping and delivery.If possible, order in bulk from a supplier to see considerable cost savings.

Tip #3: Focus on Preferences

Choose client holiday gifts that take into consideration the preferences of the recipient. How can you make them smile? What will they get excited about? The more personal and thoughtful the gift, the stronger the connection you’ll build.

Tip #4: Align With Your Brand

Keep your brand identity in mind when ordering client holiday gifts. The promotional item should reflect your brand, and colors or a logo should be incorporated tastefully. Recipients tend to appreciate gifts with a more understated approach.

Tip #5: Choose Quality Over Quantity

Consider purchasing one high-quality gift that will make an impact. A high-quality product will create a positive impression of your brand. It shows that you value your clients’ business and are willing to invest in the relationship.

Tip #6: Consider Usefulness

Practical items that will be used long term are good investments and keep the brand top-of-mind. This includes gifts that will be used every day such as tech accessories, planners or drinkware. Your brand will stay in sight long after the holidays.

Tip #7: Add a Personal Touch

A handwritten note or personalized card adds a personal connection. Customization may take time, but it is worth the investment if it makes the recipient feel special. Consider personalized gifts, such as adding individual names to the items (if the budget allows). One option would be to use a vendor who wraps, packages and ships gifts to recipients with tracking and delivery support.

Tip #8: Check Availability

Found the perfect client gift but quantities are limited? Order won’t arrive before Christmas? Supplies can be limited so check inventory levels before you fall in love with the perfect gift. Another important reason to plan and order early.

Tip #9: Ask for a Sample

Before placing a large order, ask the supplier if you can look at a sample of the product to examine the quality yourself. Most custom orders are non-refundable, so it is important to ensure that what you are ordering is gift-worthy.

Tip #10: Don’t Forget Packaging

Ensure that your client holiday gifts stand out with festive packaging.Use colors that reflect the holiday season. Want to make your brand stand out even more? Include a card with the company name or logo.

Ready to Shop?

It’s never too early to begin planning for holiday gifts. Target Print & Mail offers promotional items that will make your clients, partners or employees feel appreciated. We also provide packaging and fulfillment services, allowing you to focus on running your business. Let our team make you look good by handling all the behind-the-scenes logistics. Contact us at (850) 671-6600 or email us at promo@targetprintprd.wpenginepowered.com.