Palm Cards

Digital Production

• Bleed .125”
• Margin at least .125”
• Resolution should be 300 dpi
• The document should be set up at the size you want printed
• CMYK color space
• Can color match using the Pantone color system.
• If using Pantone colors, please use Coated swatches when printing on coated paper and Uncoated swatches when printing on uncoated paper.
• Final file should be saved as a print quality 1up pdf, not in spreads or have multiple copies per sheet

Wide Format

• Bleed .5”
• Margin .5”
• Resolution should be no less than 150 dpi
• The document should be set up at the size you want printed
• CMYK color space
• Vector format is preferred for Wide Format when possible.
• Final file should be saved as a print quality 1up pdf.

Explanation of Printing Terms and Other Quick References

• Safe Area – All critical content that should appear in the final printed publication must be kept inside this
  area to avoid being cut off when trimming to the final size.
• Trim – Finished size of publication. Trim line indicates where the product is cut down to the desired final size.
• Bleed – Background artwork is extended to this line to be cut off so no white border is visible in the final product.
• Margin – Area between Safe Area and Trim Line. A margin keeps important elements from being cutoff during trimming. No important content should be in this area.

Raster File Formats
JPG • GIF • PNG • TIF/TIFF • BMP

Vector File Formats
EPS • AI • CDR • SVG

PDF can be either raster or vector
A good way to tell is: Open the PDF and zoom in. If you see pixelation (jagged edges) it is raster. This is not always the case, but it is one indicator.