A commonly searched local inquiry is: Things to Do in Tallahassee. Fortunately, Tallahassee has no shortage of local events and festivals. Whether you’re looking to try new brews at the Tallahassee Beer Festival, appreciate the classics at the Tallahassee Symphony Orchestra or shop at the popular LeMoyne’s Chain of Parks Art Festival, the Capital City provides activities for all ages and a variety of interests.
The real challenge lies in how to get your events noticed among all the others in the area. One effective way is to team up with your local print shop to effectively promote your events, utilizing print options and some great advice from experts.
Utilize Print Materials to Showcase Things to Do in Tallahassee
One of the first points to consider when choosing your print materials for a local event is whether these materials will be used again in coming years. If the answers to the following questions are yes, think long-term for material selections, and work with your local print shop to make the best investment decisions.
- Will your event always be a specific weekend, such as the first Saturday in April?
(HINT: that weekend is not recommended because it’s Springtime Tallahassee.)
- Will your location change?
- Will the times remain the same?
- Do you have a place to store the materials until needed next year?
Flyers and Posters
When designing your flyers and posters, use bright, eye-catching, professional designs, and match them to your digital designs, advertising, tickets and onsite materials. Strategically place the flyers and posters in high-traffic areas, but don’t try to promote alone. Have the materials available at every planning meeting, and ask partners in your business groups, networking groups and friend groups to post, too.
Develop a list of the best places to share throughout Tallahassee (coffee shops, grocery stores, local businesses, campuses, large employers) and start building new partnerships. Do you deliver? Every customer should get a copy of your flyer and poster when you make a delivery.
Banners and Signs
You’ll want several large, visible banners for major intersections across Tallahassee, along with some yard signs. The number will depend on your location and budget, but you’ll want to go with durable, weather-resistant materials. Banners and signs are also great for places with high ceilings, specific rules about sign placements, etc. Don’t forget to ask your sponsors if they want to display a banner or sign prior to the event.
Direct Mail
When used strategically, direct mail has an excellent response rate. Target your distribution to specific neighborhoods, previous donors or attendees, and send personalized invitations to your event. In our digital world, direct mail gets noticed. Work with your local print shop for advice, mailing deadlines, postal requirements and planning.
Try Something New Each Year
While you don’t want to reinvent the wheel each year, you will want to choose at least one new way to reach your target audience. Evaluate your print materials from the previous year, and seek advice from volunteers, sponsors, vendors and experts about ways to improve. Maybe you add a sponsor and volunteer newsletter, fun stickers, branded snack bags, sticky notes for deliveries or branded notebooks for your planning committee. Keep your ideas fresh and fun, and you’ll bring back attendees each year who invite new friends.
Trust Our Staff to Help!
Collaborating with a reputable print company such as Target Print and Mail ensures access to expertise in design, materials and placement. To best meet the needs of our clients, we do not require a minimum order for our signs, and we can help you with all your print material promotional needs. You can view our products on our website, call 850-671-6600 or email hello@targetprintprd.wpenginepowered.com to speak to a project manager.