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Variable Data Mailers

Variable Data Mailers

Every Piece Personal. Every Message Relevant

Variable data printing takes direct mail from a broadcast medium to a one-to-one communication. Instead of sending every recipient the same piece, variable data mailers use personalized content — names, targeted messaging, relevant offers, unique images or individualized calls to action — to make each piece feel like it was made specifically for the person holding it. Research consistently shows that personalized direct mail generates significantly higher engagement and response rates than generic mailings. Target Print & Mail uses variable data printing technology to help businesses, nonprofits and campaigns connect more meaningfully with their audiences at scale.

Specs at a Glance

Size Options

Available on most direct mail formats including postcards, letters and self-mailers; contact us to confirm compatible formats for your project

Material Options

Full-color variable data printing; personalization can include text fields, images, QR codes and personalized URLs (PURLs); data provided as CSV or structured data file; USPS-compliant addressing and mailing available

Turnaround Time

Contact us with your in-home date; variable data setup adds preflight steps that require additional lead time over standard mailings

Common Use Cases

  • →Fundraising appeals personalized with donor name and giving history
  • →Political campaign voter outreach with precinct-specific or issue-targeted messaging
  • →Customer retention campaigns with personalized offers or renewal dates
  • →Event invitations personalized with recipient name and tailored registration details

Frequently Asked Questions

Here you’ll find answers to common questions our clients ask. If you don’t see what you need – call or contact us online.

  • Variable data can be applied to virtually any element of a mailer. Text fields such as recipient name, salutation, address and account-specific details are the most common. Images can also be swapped based on recipient data — for example, showing a product relevant to a customer’s purchase history. QR codes and personalized URLs (PURLs) can be generated uniquely per recipient to drive online engagement and track response rates.

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Ready to get started?

Contact our team to request a quote and place your order today.

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Testimonials

Working with Target Print and Mail has been a true pleasure. From foam core board signs to printed programs, TPM has done an excellent job, particularly in regards to quality and turnaround time. Keep up the great work!
Chad F.
Target Print & Mail does first class work at great pricing. Give them a chance to earn your business.
Clay D.
The team at Target Print and Mail is very responsive and answered ALL of my questions thoroughly. Their recommendations helped us make the right decisions for the project we were working on. They also met my internal deadline to ensure I was able to meet my client's needs.
Heidi O.
The best printers in town! Professional, detailed & speedy. Thank you for taking care of our printing needs!
LeMoyne Arts
It's always a pleasure working with the Target Print & Mail team. My point person who oversees my projects through from start to finish is Myron and the customer service he provides is absolutely flawless. Keep up the great work!
Safety Nets Florida
Always professional and on time with orders!!
Tiffany A.
Tracey, Jeremy, Bo & Paula are a fantastic team. They're responsive, communicative & conscientious. I love working with this team and would highly recommend them to anyone in need of print/mailing services.
Zachary C.
Wonderful experience. Easy and efficient.
Yaquanda M.
Great customer service, quick to provide the product.
Delphine E.